Serif Normal Ipkun 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, longform, academic, branding, classic, literary, formal, refined, traditional, readability, text setting, tradition, editorial tone, typographic stability, bracketed serifs, oldstyle influence, moderate stress, open counters, tapered strokes.
A conventional serif with bracketed, wedge-like serifs and gently tapered strokes. Curves show moderate contrast and a subtly angled (oldstyle-leaning) stress, giving round letters a warm, slightly calligraphic rhythm. Proportions are balanced and readable, with open counters and steady spacing; capitals feel stately without becoming overly wide, while lowercase forms keep a familiar text-face structure. Numerals are proportionate and sit comfortably with the letterforms, matching the serif treatment and overall color.
Well-suited to continuous reading in books, essays, and editorial layouts where an even texture and traditional serif detailing are desirable. It can also support formal branding, invitations, and institutional materials that benefit from a familiar, authoritative typographic voice.
The tone is classic and bookish, with a composed, traditional presence suited to serious or editorial settings. Its moderate contrast and softened joins avoid sharpness, lending a calm, established voice rather than a trendy or ornamental one.
The design appears intended as a dependable, general-purpose text serif that prioritizes clarity and an established, literary character. Its restrained contrast and bracketed serifs aim for comfortable readability and a traditional page color in extended passages.
Distinctive cues include a two-storey “g” with a pronounced ear, a gently curved “f” with a leftward hook at the top, and a “Q” with a clear tail that reads well at text sizes. Terminals and serifs stay consistent across the set, supporting an even typographic texture in paragraphs.