Sans Normal Logeg 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND Alternate', 'Futura ND for Nike 365', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, athletic, confident, punchy, friendly, energetic, impact, momentum, approachability, display, slanted, rounded, compact, heavy, soft corners.
A heavy, slanted sans with rounded, geometric construction and smooth, low-contrast strokes. Forms are compact and tightly drawn, with broad curves (notably in C, G, O, S) and blunt, slightly softened terminals that keep counters open despite the weight. The rhythm is assertive and forward-leaning, with sturdy verticals and simplified joins; lowercase shapes favor single-storey, geometric silhouettes and a bold, blocky presence across the set.
Best suited to short, high-impact settings such as headlines, posters, logos, and campaign graphics where a bold, forward-leaning voice is desired. It can also work well on packaging or signage when large sizes are used to preserve interior space in counters and avoid crowding.
The overall tone is energetic and confident, leaning toward sporty and promotional rather than formal. Its rounded shapes soften the impact of the weight, giving it an approachable, friendly feel while still reading loud and emphatic.
This design appears intended to deliver maximum impact with a brisk, italicized momentum while staying friendly through rounded geometry. The emphasis is on readability at display sizes and a cohesive, modern voice for attention-grabbing messaging.
The slant is consistent across uppercase, lowercase, and numerals, helping lines feel fast and continuous in text. Numerals appear similarly robust and rounded, matching the letterforms for cohesive headline setting.