Sans Normal Logih 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ciutadella Display' by Emtype Foundry, 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'Latino Gothic' by Latinotype, 'Classic Grotesque' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, dynamic, assertive, playful, retro, impact, motion, attention, branding, display, slanted, rounded, compact, punchy, soft-cornered.
A heavy, slanted sans with rounded, compact forms and a consistently muscular silhouette. Strokes are thick and largely uniform, with smoothly curved bowls and soft corners that keep the weight from feeling harsh. The italic angle is pronounced and paired with broad, simplified counters, giving letters a compressed, forward-leaning rhythm. Numerals are robust and rounded, matching the letterforms’ dense, high-impact color on the page.
This font is well suited for short, high-impact applications such as headlines, posters, promotional graphics, and sports or fitness branding. It can also work for packaging and labels where a bold, energetic voice is needed, especially when set with generous spacing and line breaks.
The overall tone is energetic and confident, with a sporty, headline-ready presence. Its strong forward slant and bold massing suggest motion and urgency, while the rounded construction adds a friendly, approachable edge.
The letterforms appear designed to deliver maximum impact with a sense of speed, combining a strong italic lean with rounded, simplified geometry for an approachable display voice. The emphasis is on bold presence, quick recognition, and cohesive texture across letters and numerals.
The design’s tight interior spaces and heavy joins create a solid texture that reads best at larger sizes. In the sample text, the strong slant produces a fast visual cadence and emphasizes word shapes, making it feel more like a display italic than a general-purpose text face.