Serif Normal Mogur 7 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, packaging, posters, editorial, luxury, classic, dramatic, refined, editorial polish, premium branding, classic revival, display impact, high-contrast, hairline serifs, didone-like, vertical stress, crisp.
A high-contrast serif with pronounced thick-to-thin modulation and a predominantly vertical, upright construction. Hairline serifs and terminals are sharp and clean, while the main strokes stay firm and dark, creating a distinctly crisp rhythm. Proportions are on the formal side with relatively narrow inner counters in many capitals and a controlled, even x-height in the lowercase. Curves in letters like C, G, O, and S show a steep contrast transition, and joins and brackets are minimal, reinforcing a sleek, modern-classic silhouette.
Well suited to editorial headlines, magazine typography, and brand identities that need a refined, upscale voice. It can also work for packaging and event materials where sharp contrast and elegant detailing are an advantage, especially at display sizes.
The overall tone is polished and fashion-forward, pairing classical bookish structure with a more glamorous, display-leaning sharpness. It communicates elegance and authority, with a slightly theatrical contrast that reads as premium and editorial.
The design appears intended to deliver a contemporary take on a classic high-contrast serif: formal proportions, crisp detailing, and striking modulation aimed at sophisticated display and editorial use while still preserving conventional text-serif legibility cues.
The numerals and uppercase carry a strong, headline-ready presence, while the lowercase maintains a more text-like cadence but still retains delicate hairlines that benefit from comfortable sizes and good reproduction conditions. Overall spacing feels measured and formal, supporting a clean, composed texture in setting.