Sans Normal Linay 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mato Sans' by Picador; 'Agent Sans', 'Akagi', 'Akagi Pro', and 'Anago' by Positype; 'Monsal Gothic' by The Northern Block; and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, friendly, modern, high impact, contemporary tone, approachable boldness, sense of motion, oblique, rounded, soft corners, compact, bouncy.
A heavy, oblique sans with rounded, softly swollen curves and compact internal counters. The letterforms lean forward with a steady slant and show a slightly bouncy rhythm, especially in the lowercase, where bowls and joins feel springy rather than rigid. Terminals are mostly blunt and clean, with smooth curvature and minimal detailing, keeping the silhouette bold and simplified. Numerals match the same chunky, rounded construction, maintaining a consistent color and strong presence in display sizes.
Well suited to headlines, posters, and bold branding where a forward-leaning, high-impact voice is needed. It can work effectively on packaging and labels, and in sports or fitness-themed graphics, where its chunky, energetic forms communicate motion and confidence.
The overall tone is energetic and upbeat, with a sporty, contemporary feel. Its forward slant and thick, rounded shapes give it a punchy confidence while staying approachable rather than aggressive.
Likely designed to deliver maximum impact with a contemporary, friendly edge—combining a strong, compact build with a consistent slant to suggest speed and momentum. The rounded construction and simplified details aim for easy recognition and strong silhouette performance in display typography.
The design reads best when given room: the dense strokes and small apertures can close in at smaller sizes, while larger settings emphasize its lively, rounded silhouettes. The oblique angle appears consistent across capitals, lowercase, and figures, helping it hold together in headline lines.