Sans Normal Liref 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Sanuk' by FontFont, 'Breve Sans Title' by Monotype, 'Akwe Pro' by ROHH, and 'Gloriola' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, bold, sporty, friendly, dynamic, confident, impact, emphasis, modernity, motion, clarity, rounded, compact, oblique, clean, punchy.
A heavy, oblique sans with rounded, geometric bowls and sturdy, uniform strokes. Curves are smooth and full, with compact apertures and clearly defined counters that keep letterforms stable despite the strong slant. Terminals read mostly as clean cuts rather than tapered finishes, and the overall rhythm is dense and energetic, with proportions that feel slightly compressed and built for impact.
Best suited to headlines, display lines, and bold branding where a compact, energetic voice is needed. It also fits sports and lifestyle graphics, packaging callouts, and promotional materials where high contrast against a background and quick readability at larger sizes are priorities.
The tone is assertive and high-energy, with a friendly, modern edge created by the rounded geometry and thick strokes. It suggests motion and emphasis, making it feel sporty and promotional rather than formal or delicate.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, pairing rounded geometry with an oblique stance to communicate speed and emphasis. Its consistent stroke weight and compact details point to a font made for attention-grabbing display typography.
The sample text shows strong word shapes and a tight, dark typographic color, which helps it hold up in short bursts. Figures are bold and simple, matching the letterforms’ rounded construction and maintaining a consistent, poster-like presence.