Slab Square Sala 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Serifa EF' by Elsner+Flake, 'Equip Slab' by Hoftype, 'Corporative Slab' by Latinotype, 'Cyntho Next Slab' by Mint Type, and 'Egyptian Slate' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, confident, sturdy, retro, industrial, impact, readability, authority, print-forward, blocky, robust, chunky, bracketed, compact.
A heavy serif design with squared, slab-like terminals and a broadly even stroke weight. Serifs read as chunky and supportive, with subtle bracketing in places that softens the otherwise blocky construction. Counters are generous and mostly open, while curves (C, G, O, S) are round and steady, balancing the strong horizontal and vertical emphasis. Lowercase forms are workmanlike and legible with a two-storey a, a compact e, and a sturdy, straight-sided n/m rhythm; numerals are similarly stout with clear shapes and stable widths.
This font is well suited to headlines, pull quotes, and poster typography where strong presence and clear letterforms are needed. It also fits branding and packaging that call for a sturdy, heritage-leaning voice, and can work in short editorial passages or subheads where a bold, readable texture is desirable.
The overall tone feels confident and utilitarian, with a classic print flavor that leans editorial and slightly retro. Its weight and squared detailing give it an authoritative, no-nonsense voice suited to bold messaging without feeling overly decorative.
The design appears intended to deliver high impact and dependable readability through sturdy slabs, broad proportions, and simple, well-contained shapes. It aims for a classic print sensibility—assertive and practical—while maintaining a smooth, consistent texture in running text.
Spacing appears comfortable at text sizes, helping the dense weight remain readable in paragraphs. The design keeps a consistent, steady rhythm across caps and lowercase, with crisp joins and terminals that favor clarity over delicacy.