Sans Contrasted Hana 12 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric and 'Loft' by Monotype (names referenced only for comparison).
Keywords: sports branding, posters, headlines, merch, gaming, sporty, aggressive, retro, energetic, industrial, impact, speed, attention, branding, ruggedness, slanted, compressed counters, ink-trap cuts, rounded corners, blocky.
A heavy, right-slanted sans with a low, aerodynamic silhouette and broad set proportions. Forms are built from chunky, mostly rectilinear strokes with softened outer corners, giving a sculpted, machined feel rather than a geometric one. Many letters show sharp wedge-like terminals and small horizontal cut-ins that read like ink-trap-inspired notches, while counters are tight and often horizontally pinched. The overall rhythm is dense and muscular, with strong emphasis on forward motion and compact internal space.
Best suited to high-impact display settings such as sports identities, racing-themed graphics, event posters, and punchy headlines. It also fits merchandise marks, packaging callouts, and gaming/tech visuals where a forceful, forward-leaning voice is desired. For body copy, it will generally work better in short bursts—titles, labels, or large typographic statements—rather than long paragraphs.
The font communicates speed and impact, with a distinctly sporty, assertive tone. Its slanted stance and carved details evoke racing graphics and bold 1990s display lettering, projecting confidence and intensity. The tight counters and thick joins add a gritty, industrial edge that feels built for loud, attention-grabbing messaging.
The design appears intended to deliver maximum visual force with a fast, kinetic slant, while adding distinctive carved notches and wedge terminals to differentiate it from simpler bold italics. Its compact counters and sculpted joins suggest an emphasis on logo-like presence and signage-style readability at display sizes.
In extended text the dense blackness and narrow apertures can close up quickly, so the design reads strongest when given room—either at larger sizes or with generous tracking. Numerals match the same cut, wedge, and notch motif, keeping the system visually consistent across letters and figures.