Sans Superellipse Yiwy 10 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Banknote 1948' by Ingo (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, retro, playful, sporty, punchy, impact, retro branding, logo use, display emphasis, compact density, blocky, rounded, compact, ink-trap like, soft corners.
A heavy, block-driven sans with rounded-rectangle construction and softened corners throughout. Curves resolve into broad superelliptical bowls, while joins and terminals feel squared-off yet slightly eased, creating a sturdy, molded silhouette. Counters are small and cleanly carved, and several letters show shallow horizontal notches or cut-ins that read like subtle ink traps or stamped detailing. The overall rhythm is dense and graphic, with simplified forms, short apertures, and a consistent, weighty texture across lines of text.
Best used at display sizes where its dense black presence and distinctive cut-ins can read clearly. It works well for posters, bold branding, packaging, and signage, especially when a compact, high-impact look is desired.
The tone is loud and confident, with a distinct retro display energy. Its chunky geometry and softened edges create a friendly toughness—part athletic headline, part 1970s/1980s poster lettering—well suited to attention-grabbing, high-impact messaging.
The design appears intended to deliver maximum visual punch with a unified rounded-rectangle geometry, balancing friendliness with strength. Its simplified construction and small counters suggest a focus on bold branding and headline utility rather than long-form text comfort.
The face prioritizes silhouette clarity over interior openness, so tight counters and narrow openings become a key part of its character. Diagonals (as in V/W/X/Y) are broad and wedge-like, and round letters (O/Q/G) keep a squarish, superelliptical feel that maintains a uniform, industrial consistency.