Sans Normal Ogwe 14 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, straightforward, impact, clarity, modernity, approachability, geometric, rounded, clean, sturdy, compact counters.
This is a heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are uniformly thick with minimal modulation, producing dense letterforms and compact internal counters. Terminals are clean and mostly straight-cut, while curves (C, G, O, S) read as near-circular with a controlled, consistent radius. The lowercase shows a single-storey a and g, a short-shouldered r, and a generally sturdy, blocky construction that keeps forms legible at large sizes. Numerals follow the same bold, rounded logic, with the 0 and 8 especially full and compact.
It performs best in display settings where mass and clarity are an asset—headlines, poster typography, brand marks, packaging callouts, and bold UI or signage labels. The strong, rounded shapes help maintain readability in short blocks of text and large-scale applications where impact matters more than delicate detail.
The overall tone is bold and approachable, combining a friendly roundness with an assertive, no-nonsense presence. It feels contemporary and attention-grabbing without becoming quirky, making it suitable for direct, high-impact communication.
The design intent reads as a modern, geometric workhorse for high-impact typography, aiming for maximum presence with a friendly, rounded silhouette and consistent, no-fuss construction across the set.
Spacing appears set to maintain solid word shapes in heavy text, with the weight pushing counters and apertures toward a more closed, compact look. The consistent geometry across uppercase, lowercase, and figures gives it a unified, logo-ready texture.