Sans Normal Tide 12 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, retro, mod, playful, bold, stylized, distinctive texture, display impact, retro styling, brand voice, cutout, ink-trap, stencil-like, rounded, sculpted.
A sculpted sans with broad, rounded bowls and dramatic internal cutouts that create a crisp, two-tone effect within each letterform. Strokes are built from smooth, circular arcs but interrupted by sharp wedge-like notches and tapered terminals, producing a rhythmic pattern of black mass and white apertures. Counters are often asymmetrically pinched or slit, and joins frequently show intentional “carved” negative spaces reminiscent of ink-traps or stencil breaks. The overall silhouette stays clean and upright while the interior detailing adds strong texture, especially in dense lines of text.
Best suited for display settings where its internal cutouts can be appreciated—headlines, posters, logotypes, packaging, and editorial titles. It can work for short bursts of text in larger sizes, where the distinctive negative-space rhythm remains legible and intentional.
The font conveys a retro-modern, poster-ready character: confident and graphic, with a playful sense of motion created by its repeating cutout shapes. It feels decorative and editorial, balancing elegance from the high contrast with a quirky, engineered aesthetic from the carved interiors.
The design appears intended to reinterpret rounded sans forms with a high-contrast, cutout-driven construction that adds personality without relying on serifs. Its consistent internal notches suggest a deliberate system for creating texture and visual identity across letters and numerals.
Round letters (like O/C/e) emphasize the design’s signature internal wedges, while verticals and diagonals (H/N/M/V/W) use long, smooth sides that heighten the black/white rhythm. In longer passages, the recurring internal apertures create a patterned texture that reads as both ornamental and slightly optical, making spacing and size especially influential on clarity.