Sans Contrasted Ulvy 2 is a bold, very wide, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, retro, industrial, poster, assertive, stylized, impact, retro signage, distinctiveness, branding, stenciled, notched, blocky, compact counters, geometric.
A heavy, expanded display face built from blocky, near-rectilinear forms and pronounced vertical stress. Strokes alternate between thick stems and sharply thinned internal joints, creating strong contrast that reads as carved or inlaid. Many glyphs feature distinctive interior cut-ins and notched joins (especially at curves and terminals), producing compact counters and a sculpted, segmented rhythm. Curves are squared-off and flattened, with broad shoulders and sturdy bowls; spacing appears generous in capitals and slightly tighter in lowercase, helping the alphabet feel monumental and uniform at large sizes.
Best suited to display settings where the distinctive notches and contrast can be appreciated—posters, headlines, brand marks, packaging titles, and attention-grabbing signage. It will perform most convincingly at medium to large sizes, where the sculpted interior cuts remain clear and contribute to the font’s character.
The overall tone is bold and declarative, with a retro-industrial flavor reminiscent of stamped signage and mid‑century headline lettering. The notched detailing adds a crafted, mechanical personality that feels energetic and slightly quirky rather than neutral or purely utilitarian.
The font appears designed to deliver maximum impact with a wide footprint and a memorable, carved-in construction. Its contrast and notched joins suggest an intention to evoke vintage sign aesthetics while maintaining a clean, sans-based structure for strong, modern headline presence.
The design’s internal cut shapes are a defining feature and become more prominent as size increases, where they read like intentional inlays rather than ink traps. Numerals follow the same heavy, squared logic, supporting cohesive headline sets.