Sans Normal Okliy 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Fact' by ParaType; 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block; and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, approachable, clarity, impact, modernity, versatility, accessibility, geometric, rounded, even, solid, open.
A solid, geometric sans with broad proportions and smooth, round curves. Strokes are uniform and heavy, with clean joins and minimal modulation, creating a strong, even color on the page. Counters are generally open and circular (notably in O, C, and e), while terminals are plain and decisive, favoring straightforward, constructed shapes over calligraphic nuance. The lowercase shows simple, utilitarian forms with a single-storey a and g, and the numerals follow the same rounded, steady construction for consistent texture in mixed content.
This font is well suited to headlines and short-to-medium blocks of copy where a strong, contemporary presence is needed. Its broad, rounded forms make it a good fit for branding, packaging, and signage that benefits from high visibility and a friendly but assertive tone.
The overall tone is modern and approachable, balancing a friendly roundness with a confident, no-nonsense weight. It reads as contemporary and practical rather than expressive, giving text a stable, dependable voice.
The design appears intended as a clear, modern sans optimized for impact and legibility, using geometric construction and generous proportions to produce a strong, consistent texture in display and prominent UI-style text.
Spacing and proportions emphasize clarity at larger sizes, with wide letterforms and strong interior whitespace helping counters stay readable in dense words. The design’s consistent geometry makes it feel orderly and system-like, while the rounded shapes prevent it from feeling harsh.