Sans Other Abgot 9 is a very bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, retro, circus, playful, poster, chunky, attention grabbing, space saving, retro display, distinct texture, branding, soft corners, ink-trap feel, pinched joins, asymmetric, high impact.
A heavy, condensed display face with compact proportions and tightly packed counters. The strokes are mostly monolinear but show subtle modulation at joins, with characteristic pinched notches and scooped cut-ins that create an ink-trap-like texture. Terminals are generally blunt with slightly softened corners, and many curves are drawn as flattened ovals rather than perfect circles, giving the alphabet a sturdy, carved silhouette. Widths vary noticeably across glyphs, reinforcing a hand-shaped, sign-lettering rhythm while keeping a consistent overall weight.
Best suited to short, high-impact settings such as headlines, posters, event graphics, packaging, and storefront-style signage where the dense weight and condensed footprint help conserve space. It can also work for logo wordmarks that want a retro, novelty feel, but is less appropriate for extended body copy due to its compact counters and busy internal shaping.
The letterforms read as lively and theatrical, with a vintage show-card energy. The repeated notches and bulges add a humorous, attention-grabbing tone that feels more playful than corporate, leaning toward retro novelty rather than neutral utility.
The design appears intended to deliver maximum visual presence in a tight width while adding distinctive, decorative shaping through pinched joins and scooped cut-ins. These features create a recognizable texture that helps the face stand out in display typography and branding-oriented applications.
Uppercase forms feel particularly poster-oriented, while the lowercase introduces more quirky shapes (notably in bowls and shoulders) that increase personality. Numerals are similarly bold and compact, designed to hold their shape at large sizes. In longer lines the dense color and internal notching can create a busy texture, so spacing and size choice will strongly affect clarity.