Sans Superellipse Hinan 10 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'React BTL' by BoxTube Labs; 'Timeout' by DearType; 'Neusa Neu' by Inhouse Type; 'Floki' by LetterMaker; 'Belle Sans' by Park Street Studio; and 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, signage, playful, retro, punchy, quirky, friendly, display impact, brand voice, retro flair, playful tone, rounded, bulky, compact, soft corners, wedge terminals.
This typeface uses dense, heavy strokes with rounded-rectangle (superellipse-like) curves and softened corners throughout. Letters are compact and vertically emphasized, with sturdy straight stems and broad, flattened curves that keep counters relatively tight. Terminals often end in subtle wedge-like flares or slight tapers, giving the outlines a gently sculpted, poster-cut feel rather than a purely geometric finish. The overall rhythm is energetic and bouncy, with small idiosyncrasies in joins and terminals that read as intentional character while staying visually consistent across caps, lowercase, and figures.
It is well suited to short, attention-grabbing typography such as headlines, posters, event titles, packaging fronts, and brand marks that benefit from a bold, friendly presence. It can also work for signage or playful UI accents when used sparingly at larger sizes.
The font projects a bold, upbeat personality with a slightly vintage, carnival-poster sensibility. Its rounded heft and springy shapes feel approachable and humorous, making the tone more expressive than neutral and more spirited than corporate.
The design appears intended as a characterful display sans that blends geometric rounded forms with subtle flared terminals to create a distinctive, memorable silhouette. The emphasis is on impact and charm rather than neutrality, aiming to stand out in bold editorial and promotional contexts.
In text settings the dense black shapes create strong texture and high impact, while the tighter counters and compact proportions can make long passages feel heavy; it performs best when given generous size and spacing. Numerals match the same chunky, rounded construction for cohesive display use.