Sans Superellipse Irju 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, app titles, playful, chunky, friendly, retro, toy-like, display impact, friendly tone, geometric consistency, distinct texture, rounded, soft corners, blocky, compact counters, stencil-like.
A heavy, rounded-rectangle sans with soft corners and squared curves throughout. Strokes are thick and largely uniform, with counters that stay relatively small and tightly contained, giving letters a dense, compact feel. Many joins and terminals resolve into blunt, squared ends with subtle internal notches and cut-ins that create a mildly stencil-like rhythm, especially in letters such as E, F, S, and Z. Round letters (O, C, G) read as superelliptical forms rather than true circles, while diagonals (V, W, X, Y) remain broad and sturdy, prioritizing mass over sharpness.
Best suited to large-size display work where its thick, rounded forms and tight counters can read as intentional and energetic—such as posters, headlines, branding marks, packaging, and short UI or app title treatments. It can also work for punchy callouts or labels, especially when ample tracking and line spacing are available.
The overall tone is bold and approachable, with a playful, slightly retro display energy. Its rounded, blocky construction feels toy-like and sporty at the same time, projecting confidence without harshness. The small counters and chunky silhouettes add a punchy, attention-grabbing character suited to informal, high-impact settings.
The font appears designed to deliver maximum impact through wide, rounded silhouettes and simplified geometry, emphasizing a friendly, contemporary display look. The repeated internal cut-ins suggest an intention to add texture and distinctiveness while keeping the overall construction cohesive and highly legible at headline sizes.
The design relies on consistent corner radii and inset cut shapes that help differentiate similar forms at large sizes. Numerals follow the same chunky logic, with rounded outer shapes and compact internal spaces, producing a strong, poster-ready presence.