Sans Normal Pemuy 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Copperplate New' by Caron twice, 'Glober' by Fontfabric, 'Whitney' by Hoefler & Co., 'Diaria Sans Pro' by Mint Type, 'Merge Pro' by Philatype, and 'Centrale Sans Condensed' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids branding, friendly, playful, chunky, soft, bold, impact, friendliness, playfulness, approachability, display clarity, rounded, blobby, compact, high-impact, cartoonish.
A heavy, rounded sans with thick, evenly weighted strokes and softened corners throughout. Shapes lean toward squarish-rounded geometry rather than perfect circles, creating a slightly “puffed” silhouette with compact counters and generous internal curvature. Terminals are blunt and smooth, and joins are sturdy, producing a consistent, sturdy texture in both uppercase and lowercase. Numerals follow the same chunky, rounded construction for a cohesive set.
Well suited for attention-grabbing headlines, posters, and short display copy where a bold, friendly voice is desired. It also fits packaging, signage, and logo wordmarks that benefit from soft, rounded shapes and strong presence. For longer text, it will be most comfortable in short passages or larger-size settings.
The overall tone is warm and approachable, with a playful, cartoon-like friendliness. Its big forms and soft edges read as confident and uncomplicated, making it feel upbeat and personable rather than formal or technical.
Designed to deliver maximum impact with a welcoming, rounded personality. The letterforms emphasize simplicity, sturdiness, and soft geometry to create an approachable display voice that remains clean and legible at larger sizes.
The dense stroke mass and relatively tight apertures suggest it is best used at larger sizes where the rounded details and counters stay clear. The rhythm is lively and slightly irregular in a humanized way, helping it avoid a purely geometric feel while remaining clean and modern.