Sans Superellipse Uggam 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Diodrum', 'Diodrum Arabic', 'Diodrum Cyrillic', 'Diodrum Greek', 'Diodrum Hebrew', and 'Diodrum Thai' by Indian Type Foundry; 'Between' by Monotype; and 'Clara Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, playful, chunky, confident, retro, impact, approachability, brand voice, display clarity, rounded, soft corners, compact apertures, blunt terminals, high impact.
A heavy, rounded sans with squarish curves and soft, superellipse-like counters. Strokes are consistently thick with minimal modulation, and terminals are blunt, often squared off rather than fully circular. The overall rhythm is broad and sturdy, with compact apertures and generous interior shapes that stay open at display sizes. Lowercase forms sit on a tall x-height, and the figures and capitals share the same blocky, softened geometry for a cohesive, billboard-ready texture.
Best suited for short, high-impact settings such as headlines, posters, brand marks, packaging, and large signage where its chunky shapes and softened corners can carry personality. It also works well for playful UI moments (badges, labels, calls-to-action) when a friendly, confident voice is desired.
The tone is warm and approachable, mixing a toy-like softness with an assertive, poster-weight presence. Its rounded rectangles and chunky proportions evoke a casual, mid-century-to-arcade sensibility that feels optimistic and straightforward rather than technical or formal.
The design appears intended to deliver maximum visibility and a distinctive rounded-rect geometry while staying clean and sans-serif in construction. It prioritizes bold recognition and a friendly, contemporary-retro feel over delicate detail or compact text economy.
Round letters tend to read as softened boxes (notably in O/C/G-like shapes), creating a distinctive geometric signature. Joins and corners stay smooth but not overly bubbly, keeping the silhouette crisp. Numerals match the alphabet’s sturdy, compact build, and punctuation in the sample text maintains the same thick, simplified voice.