Sans Normal Hogip 3 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, wayfinding, editorial, packaging, clean, modern, friendly, airy, calm, legibility, neutral tone, modern utility, approachability, rounded, geometric, open apertures, soft terminals, monoline.
A rounded, geometric sans with monoline strokes and generously open counters. Curves are built from smooth circular and elliptical forms, with soft, slightly squared-off terminals that keep the texture even and controlled. Proportions lean broad with ample internal space, and the rhythm stays consistent across uppercase and lowercase, producing a clear, uncluttered color in text. Numerals follow the same rounded, straightforward construction, matching the overall restraint and clarity.
Its open shapes and even stroke behavior suit interface typography, dashboards, and product experiences where clarity matters. The broad proportions and rounded geometry also work well for contemporary branding and packaging, especially when a friendly, minimal voice is desired. In editorial settings it can serve for headings and short-to-medium passages where a clean, modern sans is appropriate.
The overall tone is contemporary and approachable, with a calm, unobtrusive presence. Rounded forms and open shapes give it a friendly, human feel while the geometry keeps it crisp and organized. It reads as neutral and professional rather than expressive or quirky.
The design appears intended as a versatile, modern sans that prioritizes legibility and a smooth, rounded aesthetic. It aims to deliver a neutral typographic voice with approachable geometry, suitable for general-purpose communication across print and digital contexts.
Uppercase forms present a clean, simplified skeleton, while lowercase maintains smooth joins and open apertures that aid recognition in continuous reading. The design avoids sharp corners and decorative gestures, favoring smooth curvature and consistent spacing that supports a steady line texture.