Sans Normal Wiluh 4 is a very bold, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, stickers, children’s media, playful, chunky, retro, handmade, friendly, playful display, retro flavor, handmade texture, approachability, rounded, soft, bouncy, quirky, textured.
A heavy, rounded sans with compact proportions and full, bulging counters that keep forms feeling soft despite the dense weight. Strokes are generally uniform with gently swelling curves, and terminals are blunt rather than sharply cut. Many letters show slight irregularities in curvature and edge alignment, producing an organic, hand-shaped rhythm. A subtle speckled/eroded texture appears inside the black shapes, giving the glyphs a lightly distressed, printed look.
Best suited for display settings where personality is desired: posters, headlines, packaging, labels, social graphics, and playful branding. The dense weight and lively shapes can hold up well at larger sizes, while the textured fill adds visual interest in short phrases and titles.
The overall tone is cheerful and approachable, with a cartoonish, throwback energy. The combination of plump geometry and subtle distress suggests casual, handmade authenticity—more fun and characterful than polished or corporate.
Likely designed to deliver a bold, approachable display voice with a subtly distressed, analog feel. The intention reads as contemporary-retro: rounded forms for friendliness, paired with irregular details to avoid a sterile, geometric finish.
The uppercase set reads strong and poster-ready, while the lowercase introduces more bounce and idiosyncratic shapes that increase personality in longer text. Round letters like O, Q, and 8 are especially prominent, and the figures maintain the same bold, friendly presence as the alphabet.