Sans Normal Wilod 3 is a very bold, normal width, medium contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, kids branding, display quotes, playful, friendly, quirky, bouncy, casual, add warmth, express play, stand out, informal tone, rounded, chunky, soft, irregular, handmade.
A heavy, rounded sans with chunky strokes and softly inflated curves. Letterforms show deliberate irregularities in contour and width, giving a lightly hand-cut, wobbly silhouette rather than rigid geometric precision. Counters are generally open and rounded, terminals tend to be blunt, and curves dominate over sharp joins, producing a compact, sturdy texture across both uppercase and lowercase. Overall spacing feels generous and the rhythm is lively, with small variations in stroke distribution that keep the texture from looking mechanical.
Best suited to display settings where personality is the goal: headlines, posters, playful branding, packaging, and short editorial callouts. It holds up well in large sizes and can create an inviting, humorous voice for titles and promotional copy; for long passages, its strong texture may feel visually dense.
The tone is upbeat and approachable, with a whimsical, cartoon-leaning presence. Its uneven, friendly shapes read as informal and expressive, suggesting warmth and humor rather than authority or restraint.
Designed to provide a bold, friendly sans voice with a handmade, slightly irregular character. The intent appears to balance simple, readable structures with enough wobble and roundness to feel fun, approachable, and distinctive in branding and headline use.
Uppercase forms are broad and simplified, while the lowercase keeps a single-storey feel in key shapes and maintains a compact, punchy presence. Numerals match the same rounded, chunky construction, staying highly legible and visually consistent with the letters.