Sans Contrasted Edsa 7 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, game ui, sports branding, techno, industrial, arcade, futuristic, aggressive, impact, futurism, mechanical style, display emphasis, brand distinctiveness, octagonal, chamfered, angular, blocky, geometric.
A heavy, geometric sans built from squared forms and sharply chamfered corners. Curves are largely replaced by octagonal rounding, giving counters and bowls a faceted, cut-metal feel. Strokes keep a strong, even presence with small, deliberate notch-like incisions and wedge terminals that create crisp internal angles; joins tend to be tight and mechanical rather than flowing. Proportions are broad and stable, with compact apertures and squared counters that read clearly at display sizes, and a consistent, modular rhythm across capitals, lowercase, and numerals.
Best suited to headlines, branding marks, and punchy short text where the angular detailing can be appreciated. It fits game UI, esports and sports identities, techno or industrial event promos, and product labeling that benefits from a rugged, engineered voice.
The overall tone is assertive and machine-made, evoking sci‑fi interfaces, arcade cabinets, and industrial labeling. Its faceted geometry and purposeful notches convey speed, precision, and a slightly combative edge—more engineered than friendly.
The design appears intended to deliver a high-impact, futuristic display voice by using faceted geometry, consistent chamfers, and intentional notches to differentiate shapes while maintaining a cohesive, modular system.
Distinctive cut-ins and beveled edges act as a recurring motif, adding visual texture without relying on ornament. The squarish counters and narrowed openings increase the sense of density, which helps the face feel powerful in short bursts but makes it visually busy in longer passages.