Sans Normal Pulup 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, 'Crossten' by Horizon Type, 'Kirshaw' by Kirk Font Studio, and 'Devinyl' by Nootype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logotypes, friendly, playful, bold, retro, impact, approachability, attention, retro charm, rounded, soft, chunky, bubbly, compact.
A heavy, rounded sans with soft corners and smooth, uniform strokes. Letterforms are broad and full, with generous bowls and relatively tight counters that create a dense, high-impact texture in text. Curves are dominant and terminals are bluntly rounded, while joins stay clean and simplified rather than calligraphic. The overall rhythm is steady and geometric-leaning, with minimal stroke modulation and a sturdy, poster-ready silhouette.
Best suited for short-form display typography such as headlines, posters, packaging, and brand marks where bold presence and friendliness are priorities. It can work for labels and UI highlights, but its dense counters and heavy texture suggest using it sparingly for long passages or small sizes.
The tone is upbeat and approachable, with a cheerful, slightly retro feel that reads as confident rather than formal. Its chunky rounded shapes give it a playful warmth that suits friendly branding and attention-grabbing headlines.
The design appears intended to deliver maximum impact with a warm, rounded voice—combining sturdy geometry with softened edges to feel inviting and contemporary while nodding to classic rounded display sans styles.
In the sample text, the weight produces strong color and reduced internal whitespace, making it most effective at larger sizes. Numerals match the same rounded, heavy construction, contributing to a cohesive, sign-like presence.