Sans Normal Lokov 2 is a very bold, narrow, low contrast, italic, short x-height font visually similar to 'Cougher' by Context, 'Radio Station JNL' by Jeff Levine, 'Headlines' by TypeThis!Studio, and 'Tolyer' by Typesketchbook (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, logos, sporty, dynamic, retro, playful, punchy, impact, motion, compactness, display, oblique, condensed, rounded, chunky, compact.
A compact, oblique sans with heavy, rounded strokes and tightly packed counters. The letterforms lean forward with a consistent slant and a soft, inflated geometry built from ovals and blunt terminals. Curves are prominent and smooth, while joins and intersections stay broad and sturdy, producing a solid, poster-like silhouette. Spacing appears fairly tight, and the overall rhythm is driven by chunky shapes and compact proportions rather than delicate detailing.
This font works best for short, high-impact text such as headlines, event posters, sports-themed branding, and bold packaging labels. It can also suit logos or wordmarks where a compact, slanted, energetic presence is desired, especially at medium-to-large sizes where its tight counters and dense weight remain clear.
The overall tone is energetic and assertive, with a sporty, action-oriented feel. Its forward lean and thick, rounded construction give it a lively, slightly retro voice that reads as fun and attention-seeking rather than formal or restrained.
The design appears intended to deliver maximum impact in limited horizontal space, using a forward-leaning stance and rounded, heavy shapes to convey motion and confidence. Its simplified, sturdy construction suggests an emphasis on punchy display readability and a friendly, approachable boldness.
Uppercase forms emphasize bold, simplified structures (notably the rounded bowls in B, P, R, and the oval O/Q), while the lowercase keeps the same chunky softness, with single-storey a and g contributing to an informal, contemporary flavor. Numerals are similarly heavy and rounded, designed to hold up as bold callouts and scoreboard-style figures.