Sans Normal Lumih 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ano' by Alias, 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont, 'Noah' by Fontfabric, 'CF Panoptik' by Fonts.GR, 'Bambino' by Mindburger Studio, 'URW Geometric' by URW Type Foundry, and 'Cocogoose Classic' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, logos, sporty, playful, punchy, retro, energetic, impact, motion, display, branding, attention, rounded, oblique, compact, chunky, smooth.
A heavy, oblique sans with broad, rounded forms and a compact, tightly packed silhouette. Curves are smooth and geometric, with generous bowls and softened joins that keep the weight feeling even across the alphabet. Terminals are clean and mostly squared-off at an angle, reinforcing the forward slant and giving strokes a dynamic, cut-by-a-blade finish. Counters are relatively small for the weight, and the overall rhythm is dense and sturdy, with clear, simplified shapes built from bold curves and straight segments.
Best used at display sizes where its dense weight and slanted stance can deliver maximum impact—such as posters, headlines, sports branding, and promotional graphics. It can also work for short packaging statements or logo wordmarks where a bold, friendly, kinetic feel is desired; for longer passages, its tight counters and heavy color will be more demanding.
The font reads loud, fast, and upbeat, with a distinctly sporty, poster-like personality. Its rounded geometry keeps it friendly and approachable, while the strong slant and dense color add urgency and motion. The overall tone feels retro-leaning and energetic—well suited to attention-grabbing, high-impact messages.
The design appears intended to provide a high-energy, forward-leaning sans for bold display typography, combining rounded geometry with sharp, angled terminals to suggest speed and confidence. It prioritizes strong silhouette, immediate legibility at large sizes, and a cohesive, athletic visual voice.
Round letters (like O/C/G/Q) emphasize near-circular construction, while diagonals in forms like A/V/W/X and the angled terminals create a consistent forward momentum. The numerals share the same chunky, rounded construction, maintaining a cohesive, display-focused texture across mixed text.