Sans Normal Wogiw 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'SF Shabwa' by Sultan Fonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, logos, friendly, playful, approachable, casual, chunky, friendly display, casual branding, handmade warmth, high impact, rounded, soft terminals, ink-trap feel, compact counters, lively rhythm.
A heavy, rounded sans with soft, slightly irregular curves and squared-off joins that give it a hand-shaped, organic feel. Strokes are thick and consistent, with compact inner counters and generous overall mass, producing strong color on the page. Terminals tend toward blunt or subtly tapered ends rather than sharp cuts, and several letters show mild asymmetry that adds warmth without sacrificing clarity. Uppercase forms are broad and sturdy; lowercase is simple and single-storey where expected, with short extenders and an even, steady baseline presence. Numerals follow the same chunky, rounded construction for a cohesive texture.
Well-suited to short, high-impact settings such as headlines, posters, social graphics, and packaging where a friendly voice is desired. It can also work for logo wordmarks and badges that benefit from a soft, chunky silhouette, and for kid-oriented or casual branding where warmth and legibility matter.
The overall tone is friendly and upbeat, with a playful, slightly handmade character that feels informal and welcoming. Its softness and heft communicate approachability and a bit of humor, making it feel more human than clinical.
The design appears intended to deliver a bold, approachable display sans with a lightly hand-formed rhythm—combining simple, rounded structures with subtle irregularities to keep large text energetic and personable.
At text sizes it reads best when given a touch of extra spacing, as the dense strokes and smaller counters can create a compact texture. The irregularities are subtle but noticeable, helping headings feel lively rather than purely geometric.