Sans Normal Madov 5 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'EquipExtended' by Hoftype, 'Latino Gothic' by Latinotype, 'Icone' by Linotype, 'FreeSet' by ParaType, and 'Core Sans N' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, modern, dynamic, punchy, impact, motion, attention, modernity, display, oblique, blocky, rounded, bulky, smooth.
A heavy, oblique sans with broad proportions and compact internal counters. The forms lean forward with a consistent slant, pairing rounded bowls with crisply cut terminals that often end in angled, wedge-like slices. Curves are smooth and full, while joins stay clean and simplified, giving letters a sturdy, high-impact silhouette. The lowercase shows a sturdy, single-storey construction where applicable, with a clear, straightforward rhythm that favors mass and momentum over delicacy.
This font is well suited to headlines, posters, and hero text where a strong, forward-leaning presence is desired. It can work effectively for sports branding, packaging callouts, and signage that benefits from high visual impact and a modern, energetic rhythm.
The overall tone is energetic and forceful, with a fast, action-oriented slant that feels sporty and promotional. Its dense color and wide stance read as confident and loud, suited to attention-grabbing messaging rather than subtle editorial voice.
The design appears intended to deliver maximum impact with a streamlined, contemporary sans structure, using a pronounced slant and angled terminals to suggest speed and momentum. It prioritizes bold legibility and graphic presence in display contexts.
Spacing appears tuned for large settings, where the angled terminals and thick strokes create a strong directional flow across words. At smaller sizes, the tight counters and hefty curves may reduce fine differentiation, but the silhouette remains bold and recognizable.