Sans Normal Madov 13 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Plau Redonda' by Plau, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Canapa' by Serebryakov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, friendly, sporty, playful, punchy, impact, motion, approachability, display, oblique, rounded, chunky, compact, bouncy.
A heavy, rounded sans with a consistent rightward slant and compact internal counters. Strokes are thick and smooth with gently curved joins and subtly tapered terminals, creating a soft, inflated silhouette rather than sharp geometry. The character set shows stable baseline behavior and sturdy proportions, with rounded bowls and wide, open curves in letters like C, O, and S, while diagonals in A, K, V, W, and X read strong and blocky. Numerals are similarly robust and simplified, built for bold presence and quick recognition.
This font is well suited to headlines, posters, and attention-grabbing short copy where bold, animated presence is desirable. It can work effectively for branding and packaging that want a friendly, high-energy voice, and for sports- or entertainment-adjacent graphics where a dynamic slant supports the message.
The overall tone is energetic and approachable, with a sporty, upbeat rhythm. Its slanted stance and chunky forms give it a sense of motion and confidence, while rounded shapes keep it friendly rather than aggressive.
The design appears intended to deliver maximum impact with a lively, forward-leaning rhythm, pairing heavy weight with rounded construction for an accessible, modern display voice. Its simplified, sturdy forms prioritize strong silhouettes and confident readability in large-scale applications.
At larger sizes the shapes feel cohesive and lively, with a noticeable emphasis on mass and silhouette over fine detail. The density of the forms and relatively small apertures suggest it is best used where impact matters more than delicate texture.