Sans Normal Karos 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra, 'Closer' by Mint Type, 'Ambulatoria' and 'Mazzard' by Pepper Type, and 'Loew' and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, sportswear, sporty, dynamic, confident, modern, punchy, impact, motion, attention, readability, display, slanted, geometric, compact, rounded, sturdy.
A heavy, right-slanted sans with broad proportions and a compact, energetic texture. Strokes are thick and largely uniform, with rounded joins and smooth curves that keep counters open despite the weight. Terminals tend to feel clipped or slightly angled, reinforcing forward motion, while diagonals are prominent and clean. Lowercase forms read straightforward and functional, and numerals are bold and highly legible with simple, robust shapes.
Best suited for attention-forward applications such as headlines, posters, packaging callouts, and brand marks where a bold, kinetic voice is desirable. It should also work well for sports, event, and retail messaging, especially when set large and with ample whitespace.
The overall tone is assertive and fast, with a sporty, headline-driven attitude. The pronounced slant and dense weight suggest momentum and urgency, while the rounded geometry keeps it friendly rather than aggressive. It feels contemporary and promotional, designed to grab attention quickly.
The design appears intended as a contemporary display sans that emphasizes impact and motion. Its consistent slant, sturdy construction, and rounded geometry aim to deliver quick readability with a confident, promotional character.
Spacing appears generous enough to prevent clogging at display sizes, and the italic angle is consistent across caps, lowercase, and figures, producing a unified rhythm in longer lines. Round letters maintain stable circularity, and the heavier strokes give the design a strong silhouette that holds up well in high-contrast layouts.