Sans Normal Laloz 21 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra and 'Cabira' by Hurufatfont (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, energetic, assertive, friendly, contemporary, impact, momentum, approachability, modernity, display, heavy, slanted, rounded, soft corners, compact apertures.
A heavy, right-slanted sans with rounded, bulb-like curves paired with sturdy straight segments. Strokes are uniform and dense, with softened joins and terminals that keep the weight from feeling harsh. Counters tend to be fairly tight and apertures are compact, giving the design a solid, blocky footprint despite its curved construction. Overall proportions read broad and stable, and the italic angle is consistent across capitals, lowercase, and numerals.
Best suited for bold display work such as headlines, brand marks, event graphics, sports-themed communication, and packaging where a strong, energetic voice is needed. It can also work for short UI labels or callouts when space is limited and a dense, high-impact word shape is desirable.
The tone is punchy and kinetic, combining the urgency of an oblique headline style with approachable rounded forms. It feels modern and extroverted, more playful than technical, and communicates impact without becoming aggressive.
The design appears intended to deliver maximum visual punch through heavy weight, consistent slant, and rounded geometry, creating a contemporary display sans that feels fast, confident, and approachable. Its compact internal spaces and broad proportions prioritize presence and legibility at larger sizes over delicate detail.
Round characters like O, C, G, and Q show a strong circular basis, while diagonal-heavy letters (K, V, W, X, Y) emphasize the forward motion. Numerals are similarly hefty and slanted, designed to hold their shape at display sizes where a compact interior can add firmness and emphasis.