Serif Other Ismow 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, literary titles, invitations, branding, classic, bookish, formal, literary, old-style, readability, heritage, warmth, distinctive texture, classic tone, bracketed, calligraphic, flared, wedge-like, lively.
This serif face shows lively, calligraphic construction with subtly flared strokes and wedge-like, bracketed terminals rather than blunt slabs. Curves are generously rounded and slightly asymmetric, and several joins and terminals finish with a gentle taper that gives the outlines a hand-cut feel. Proportions are fairly traditional, with modest x-height, open counters, and a readable rhythm in text; capitals are stately and wide, while lowercase forms keep a slightly irregular, organic cadence. Numerals are old-style in spirit with varied heights and more fluid, text-like shapes.
It suits book typography, magazine/editorial settings, and other long-form reading where a traditional serif texture is desired. The slightly decorative, hand-shaped details also make it a good choice for literary titles, invitations, and brand identities seeking a classic, crafted voice.
The overall tone is classic and literary, evoking printed books and editorial typography with a hint of old-world character. Its subtle irregularities and tapered terminals add warmth and a crafted sensibility, keeping it from feeling strictly mechanical or modern.
The font appears designed to deliver a traditional reading experience while adding a mild decorative flourish through tapered terminals and calligraphic modulation. Its intention seems to balance familiarity and warmth, offering an old-style serif voice with enough personality to stand out in display and titling.
The design maintains consistency across upper- and lowercase while allowing small, expressive deviations in stroke endings and curvature that create a gently decorative texture. In the sample text, the face holds together well at larger sizes, where the tapered terminals and wedge serifs become more apparent.