Serif Flared Vivy 3 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, book covers, posters, editorial, branding, classic, bookish, formal, quirky, whimsical, space-saving, classic tone, distinctive display, editorial texture, condensed, flared terminals, calligraphic, crisp, lively.
A condensed serif with low stroke contrast and subtly flared terminals that give stems a tapered, calligraphic finish. The letterforms are upright and tightly proportioned, with narrow bowls and compact counters that create a dense, rhythmic texture in text. Serifs feel integrated rather than sharply bracketed, and many strokes end in gentle widening or pointed finishes, adding a slightly handmade edge. Round characters are more oval than circular, and the numerals follow the same narrow, vertical emphasis for consistent color across mixed content.
Works well for headlines and titling where a condensed serif is needed to fit more characters per line without losing a traditional feel. It also suits book covers, editorial pull quotes, posters, and brand marks that benefit from a classic voice with a touch of quirk. For body text, it is better suited to generous sizes and comfortable line spacing due to the compact counters and tight proportions.
The overall tone reads classic and literary, with a slightly eccentric, storybook flavor. Its narrow stance and tapered endings bring a sense of poised formality while still feeling lively and characterful rather than purely utilitarian.
The font appears designed to combine space-saving condensed proportions with a refined, old-style sensibility, using flared endings to add warmth and distinctiveness. It aims for a readable, tradition-leaning texture while providing enough idiosyncratic detail to stand out in display settings.
In longer lines the condensed proportions produce a dark, continuous text color, while distinctive terminals and joins remain visible at display sizes. The design’s personality comes through in the pointed and flared stroke endings, which add motion and a faintly theatrical, vintage impression.