Sans Normal Afnor 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Rawson' by Latinotype, and 'Aalto Sans' by Los Andes (names referenced only for comparison).
Keywords: ui labels, branding, posters, packaging, headlines, modern, friendly, dynamic, clean, approachable, clarity, approachability, contemporary tone, forward motion, versatility, rounded, oblique, open counters, soft terminals, humanist.
This typeface is a slanted sans with rounded, smoothly drawn curves and largely uniform stroke thickness. Letterforms favor open apertures and generous counters, with soft, slightly tapered terminals that keep the texture fluid rather than rigid. Uppercase shapes are straightforward and legible, while the lowercase shows a more humanist construction (notably in the a, e, g, and y), creating an even rhythm in text. Numerals are simple and sturdy, matching the overall rounded geometry and maintaining clear differentiation at display sizes.
It works well for interface labels, product branding, and marketing materials where a modern, personable sans is needed. The consistent slant and open shapes also make it suitable for headlines, subheads, and short-to-medium text in editorial or digital layouts.
The overall tone feels contemporary and approachable, combining a clean sans structure with an energetic forward lean. Its rounded forms and open shapes read as friendly and practical rather than formal, giving text a brisk, conversational voice.
The design appears intended to deliver a clean, contemporary sans voice with added motion from an oblique stance and softened geometry for friendliness. It balances straightforward readability with a slightly expressive, modern character for versatile everyday use.
The oblique angle is consistent across caps, lowercase, and figures, and the spacing appears balanced for continuous reading. Curves are prominent in many letters, and corners are softened, producing a smooth silhouette that stays clear in bold headlines and short passages alike.