Sans Normal Horeh 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, headlines, packaging, education, friendly, casual, playful, approachable, modern, approachability, readability, informality, warmth, clarity, rounded, soft terminals, open counters, smooth curves, friendly texture.
A rounded sans with smooth, continuous curves and gently softened joins, balancing geometric circularity with a subtly hand-drawn irregularity. Strokes are even and clean, with rounded terminals throughout, producing a calm rhythm across words and lines. Proportions lean open and roomy, and the overall texture stays light and legible while retaining a playful, informal character.
Well suited to UI copy, onboarding screens, and product microcopy where a friendly tone is desired. It also fits editorial sidebars, educational materials, packaging, and brand systems that benefit from a modern, personable sans. The rounded forms make it especially effective for headings, wayfinding, and short-to-medium text in print or on screens.
This font feels friendly and approachable, with a casual, human warmth rather than a strict or technical tone. Its rounded constructions and soft terminals give it a relaxed, conversational voice that reads as contemporary and welcoming.
The design appears intended to provide a clear, easygoing sans for everyday communication, prioritizing comfort and approachability over strict neutrality. Rounded terminals and open forms aim to keep text inviting and readable in both short labels and longer passages.
The numerals and lowercase share the same soft, rounded finishing, helping maintain a consistent voice across mixed-content settings. Letterforms remain simple and uncluttered, with generous interior space that supports clarity at typical reading sizes.