Sans Normal Semov 6 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, packaging, friendly, clean, modern, approachable, playful, legibility, approachability, modernity, simplicity, rounded, geometric, soft, open, even.
A rounded, geometric sans with monoline strokes and generously softened terminals throughout. Forms lean on near-circular bowls and smooth joins, creating an even, consistent rhythm across caps, lowercase, and figures. Counters are open and clean, with simple construction in letters like a, g, and e that keeps silhouettes clear at text sizes. The numerals follow the same rounded logic, with smooth curves and straightforward, legible shapes.
This font works well for UI copy, product branding, and wayfinding where clarity and a friendly presence are needed. Its rounded geometry also suits headlines, packaging, and marketing materials that aim for a modern, approachable feel while staying legible in longer passages.
The overall tone feels friendly and contemporary, with a soft, nontechnical warmth created by the rounded ends and circular geometry. It reads as approachable and lightly playful without becoming decorative, making it suitable for interfaces and brand voices that want to feel human and calm.
The design appears intended to deliver a clean, contemporary sans that stays highly legible while projecting a soft, welcoming character. By relying on simple geometric construction and rounded terminals, it aims to be versatile for everyday communication with a subtly playful edge.
The design emphasizes smoothness over sharpness: curves are dominant, corners are eased, and diagonals in letters like K, V, W, X, and Y maintain the same stroke character as the rounds. Spacing appears balanced in the sample text, supporting continuous reading while preserving the font’s distinctly rounded personality.