Slab Rounded Abma 12 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, headlines, posters, packaging, editorial, friendly, retro, approachable, folksy, soften slab, improve warmth, everyday clarity, retro appeal, rounded serifs, soft corners, blunt slab, sturdy, warm.
A sturdy slab-serif with softened, rounded corners and blunt terminals that keep the texture dark but not harsh. Strokes are largely even, with gentle modulation and minimal contrast, and the serifs read as compact blocks with softened edges rather than sharp brackets. Proportions lean slightly wide in several capitals, while the lowercase maintains a steady rhythm with clear counters and a straightforward, upright construction. Numerals are bold and curvy, echoing the same rounded slab treatment for a cohesive, sturdy color in text and display sizes.
Well-suited to branding and packaging that needs a friendly, dependable voice, as well as headlines and short paragraphs in editorial layouts. The sturdy slabs and rounded finishing also make it effective for signage and posters where clarity and warmth are both desired.
The rounded slabs and even rhythm give the face a warm, approachable tone with a subtle vintage/print feel. It balances sturdiness with friendliness, suggesting casual confidence rather than formality.
The letterforms appear designed to deliver the firmness of a slab-serif while reducing sharpness through rounded detailing, creating a versatile face that feels welcoming in both display and text contexts.
The design’s softened corners and blocky serifs create a consistent, slightly cushioned silhouette across uppercase, lowercase, and figures, helping it hold up in heavier ink-like settings while staying legible.