Sans Normal Karet 13 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Optika' by Designova (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, sportswear, sporty, assertive, modern, energetic, confident, impact, momentum, clarity, modernity, oblique, rounded, clean, compact, punchy.
This typeface is a heavy, oblique sans with broadly rounded forms and a clean, low-contrast stroke structure. Lettershapes lean forward with steady rhythm, combining soft curves (notably in C, O, S, and lowercase bowls) with crisp joins and angled terminals. Counters are open and generously sized for the weight, while the overall proportions feel horizontally extended, giving capitals a broad stance and lowercase a sturdy, compact presence. Numerals follow the same sturdy construction, with simple, geometric silhouettes and clear internal spaces.
Best suited to headlines and short-to-medium text where impact and momentum are desired, such as branding, posters, and promotional graphics. The strong weight and open counters also make it a practical choice for bold UI accents, labels, and signage where quick recognition matters.
The overall tone is brisk and assertive, with a contemporary, performance-oriented feel. Its forward slant and dense color create a sense of motion and confidence, reading as direct and energetic rather than delicate or formal.
The design appears intended to deliver a modern, high-impact sans that combines geometric roundness with a forward-leaning stance for emphasis. It prioritizes bold presence and clear silhouettes, aiming for strong visibility and a dynamic, contemporary voice.
The italic construction appears to be a true oblique with consistent slant across letters and figures, maintaining uniform stroke weight and smooth curves. In text, the boldness produces strong typographic color and prominent word shapes, while the rounded geometry keeps the texture friendly and approachable.