Sans Normal Nemih 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5 and 'Neue Plak' and 'Neue Plak Display' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, display text, bold, friendly, confident, playful, modern, impact, approachability, modernity, simplicity, rounded, chunky, geometric, soft corners, high impact.
A heavy, rounded sans with broad proportions and compact interior counters. Strokes are monolinear and smooth, with simplified geometry and soft terminals that keep dense forms from feeling sharp. Curves are strongly elliptical, and joins are clean and sturdy; the overall rhythm is steady and blocky, optimized for impact rather than delicacy. The lowercase shows single-storey forms (notably a and g) and short, thick ascenders/descenders, while the numerals are similarly wide and robust with ample weight in horizontals and diagonals.
Best suited to headlines, large display typography, logos, and short, high-impact messaging where weight and width can carry the design. It can also work well for packaging and promotional graphics that need a bold, friendly voice.
The tone is assertive and upbeat, with a friendly, approachable softness that reads as contemporary and playful. Its wide, rounded construction gives it a poster-like confidence that feels energetic and straightforward rather than formal.
The design appears intended to deliver maximum visual presence with simple, rounded geometry and a contemporary sans structure. It prioritizes clarity at large sizes and a welcoming, modern character over fine detail or text-setting economy.
Because of the tight counters and dense stroke mass, small sizes and long passages can feel dark; it shines when given room, strong contrast, and simple layouts. The forms stay consistent across caps, lowercase, and figures, supporting cohesive headline systems.