Sans Superellipse Upno 7 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, signage, industrial, sporty, techno, assertive, retro-futurist, impact, modernity, strength, systematic geometry, display clarity, geometric, squarish, rounded, blocky, compact apertures.
A heavy, geometric sans built from rounded-rectangle and superellipse shapes, with broad proportions and a strongly horizontal stance. Strokes stay essentially uniform, and corners are consistently softened, producing chunky counters and smooth outer silhouettes. Many letters use squared bowls and tight apertures, while diagonals (A, K, V, W, X, Y) are cut with crisp, straight joins that keep the texture rigid and engineered. Numerals follow the same squarish logic with broad, stable forms and minimal modulation.
Best suited to short, high-impact settings where density and presence are assets—headlines, posters, large labels, and brand marks. It also fits UI moments such as badges, buttons, and gaming/tech screens when used at larger sizes, where the tight apertures remain clear.
The overall tone is bold and machine-made, evoking industrial labeling, athletic branding, and sci‑fi interfaces. Its rounded geometry keeps it friendly enough for modern product design, but the mass and compressed openings make it feel tough, controlled, and purposeful.
The design appears intended to deliver maximum visual weight with a clean, geometric system: rounded-rectangular construction, consistent stroke behavior, and a compact internal spacing strategy that produces a strong, contemporary display voice.
Uppercase shapes read as especially compact and monolithic, with rounded bowls on B, D, P, and R and a notably squared, enclosed feel on O and Q. Lowercase maintains the same blocky construction, with single-story a and g and short, sturdy terminals that reinforce a tight, rhythmic texture in text.