Script Fogu 10 is a very bold, normal width, high contrast, italic, short x-height font.
Keywords: logotypes, posters, packaging, headlines, signage, retro, playful, confident, charming, elegant, display impact, vintage appeal, brand charm, hand-lettered feel, decorative caps, swashy, looped, rounded, brushy, bouncy.
A heavy, right-slanted script with thick, sculpted strokes and crisp internal counters. Letterforms show rounded terminals, teardrop-like joins, and frequent entry/exit swashes that create a lively, connected rhythm in words while still reading clearly at display sizes. Capitals are especially ornate, with generous loops and flourish-driven silhouettes; lowercase forms are compact with small bowls and tight apertures that reinforce a dense, ink-rich texture. Numerals follow the same cursive, calligraphic logic, with bold curves and soft, rolled endings.
Best suited for brand marks, event posters, packaging labels, and short headlines where the bold script personality can carry the design. It also works well for signage-style phrases and product names, especially where a retro or handcrafted feel is desired; for longer passages, it will be more effective in larger sizes with ample line spacing.
The overall tone feels nostalgic and celebratory—like mid-century sign painting and classic advertising script. Its bold curves and generous swashes give it a friendly charisma, balancing formality with a playful, showy energy.
The design appears intended to deliver a strong, display-first script that echoes hand-lettered brush and sign styles while maintaining consistent, polished forms. Its emphasis on swashy capitals and cohesive joining behavior suggests a focus on expressive branding and attention-grabbing titling rather than understated text setting.
The set leans on strong diagonals and rounded geometry, producing a pronounced forward motion across lines. Spacing appears relatively tight in running words, which amplifies the solid, headline-like color and makes the flourishes feel integrated rather than delicate.