Sans Contrasted Hada 3 is a very bold, very wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, logos, packaging, sporty, retro, loud, confident, punchy, attention grabbing, dynamic branding, retro display, headline impact, athletic tone, slanted, compressed counters, ink-trap cuts, teardrop terminals, wedge joins.
A heavy, right-leaning display face with a broad footprint and pronounced thick–thin modulation. Strokes show sharp, wedge-like joins and angular cut-ins that create small notches and tapered terminals, giving many letters a carved, aerodynamic feel. Counters are relatively tight and often rounded into teardrop-like bowls, while diagonals and horizontals maintain a brisk forward motion. Spacing and glyph widths vary noticeably, producing an energetic, irregular rhythm that reads like custom lettering rather than a strictly uniform system.
Best suited for large sizes where its internal cut-ins and contrast can be appreciated—headlines, posters, and punchy promotional copy. It also fits sports branding, event graphics, packaging, and logo wordmarks that benefit from a fast, high-impact italic voice. For long passages or small text, the tight counters and aggressive detailing may reduce clarity.
The overall tone is bold and assertive with a distinctly retro, sports-and-poster sensibility. Its slant and sharp internal cuts add urgency and drama, making it feel fast, promotional, and attention-seeking rather than quiet or neutral.
The design appears intended to deliver maximum impact through a slanted, high-energy silhouette and sculpted stroke modulation. Its notched terminals and wedge joins suggest a focus on dynamic branding and display typography that feels bold, fast, and memorable.
Uppercase forms appear compact and muscular, while lowercase keeps a sturdy, headline-oriented presence with single-storey shapes and short extenders. Numerals are chunky and highly stylized, matching the same cut-in details and forward slant, which helps maintain consistency in branded lockups and large-scale text.