Sans Normal Abkej 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Albra' by BumbumType, 'Applied Sans' by Monotype, and 'SK Reykjavik' by Salih Kizilkaya (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentations, infographics, modern, clean, dynamic, neutral, friendly, emphasis, clarity, modernity, readability, versatility, oblique, rounded, open, crisp, even.
This is a slanted sans with smooth, rounded construction and an even, steady stroke. Curves are broad and open, with circular bowls (notably in O, C, Q, and the numerals) and gently tapered joins that keep the texture clean. Terminals read as straightforward and unadorned, while diagonals (A, V, W, X, Y) are crisp and consistent, giving the face a tidy rhythm. Counters are generous and the overall spacing feels balanced, supporting legibility in running text.
It’s well-suited to interface copy, dashboards, and product UI where a clear slanted sans can add emphasis without becoming decorative. The clean construction also works for editorial subheads, slide decks, and concise brand messaging that needs a modern, streamlined voice.
The overall tone is contemporary and efficient, with a subtle sense of motion from the slant. It feels neutral and professional rather than expressive, but the rounded forms keep it approachable and not overly technical.
The design appears intended as a practical italic companion for a contemporary sans system, prioritizing clarity, smooth texture, and a controlled forward-leaning emphasis. Its rounded geometry suggests an aim for friendly neutrality that can adapt across digital and print contexts.
The sample text shows a smooth, even color across lines with no sharp calligraphic contrast, helping long passages stay calm and readable. Numerals match the letterforms’ rounded geometry and maintain a consistent presence alongside text.