Sans Normal Lydud 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Ciutadella Display' by Emtype Foundry, 'ITC Franklin' by ITC, 'Murs Gothic' by Kobuzan, 'PG Gothique' by Paulo Goode, 'NeoGram' by The Northern Block, and 'Ryman Gothic' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, punchy, confident, playful, energetic, impact, motion, attention, headline focus, brand punch, slanted, rounded, blocky, compact, high-impact.
A heavy, slanted sans with rounded, open counters and a compact overall footprint. Strokes are thick and consistently weighted, with smoothly curved bowls and slightly squared-off terminals that keep the shapes sturdy rather than soft. The italics lean is pronounced and paired with a forward-driving rhythm, while the letterforms keep generous interior space for clarity at display sizes. Numerals and capitals are broad-shouldered and bold, and the lowercase maintains a sturdy, simple construction with minimal detail.
Best suited for high-impact display typography such as headlines, posters, promotional graphics, and bold brand marks. The forward-leaning forms work well for sports, fitness, and energetic consumer branding, and it can also serve as an attention-grabbing accent type on packaging or social graphics.
The font reads as assertive and energetic, with a forward motion that feels sporty and contemporary. Its thick strokes and compact silhouettes give it a loud, headline-first personality, while the rounded geometry adds a friendly, slightly playful edge rather than an aggressive one.
This design appears intended to deliver maximum impact with a dynamic, italicized voice while keeping forms simple, rounded, and highly legible at larger sizes. The emphasis is on bold presence and momentum rather than fine detail, aiming for quick recognition and strong visual punch.
The slant and mass create strong word-shape momentum, especially in all-caps and short phrases. Curves stay smooth and consistent across the set, and the overall color on the page is dense, making it most effective when ample spacing and contrast are available.