Sans Normal Odkod 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Rapor' by Hurufatfont, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, playful, modern, approachable, impact, friendliness, modernity, clarity, brand voice, rounded, soft, chunky, geometric, clean.
A heavy, rounded sans with smooth, bulb-like curves and a compact, sturdy build. Strokes are consistently thick with little visible modulation, and corners are broadly rounded rather than sharp. Counters are generally open and circular, giving letters a soft, inflated feel, while diagonals (A, V, W, X, Y) remain clean and stable. Lowercase forms are simple and contemporary with single-storey shapes (notably a and g), and the overall rhythm reads even and dense at display sizes.
Best suited for headlines, logos, and short bursts of text where its thick, rounded forms can create strong visual impact. It works well for brand identities, packaging, posters, and signage that benefit from a friendly, modern voice and high visibility.
The tone is warm and upbeat, combining bold presence with gentle, rounded shapes that feel approachable rather than aggressive. It suggests a friendly, contemporary personality suited to cheerful branding and attention-grabbing messaging.
The letterforms appear designed to deliver maximum impact with a soft-edged, welcoming character. The emphasis on rounded geometry and consistent weight suggests an intention to balance bold display presence with approachable readability.
The design leans geometric in its round letters, with wide bowls and generous interior space helping maintain clarity despite the heavy weight. Numerals appear built to match the same soft, robust texture, supporting cohesive use in headlines and short statements.