Sans Superellipse Abgov 2 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: branding, headlines, ui labels, packaging, posters, friendly, modern, confident, pragmatic, approachable, modernize, improve clarity, add warmth, increase impact, systematic geometry, rounded, soft corners, sturdy, geometric, compact.
This typeface is a heavy, geometric sans with rounded-rectangle construction in bowls and counters. Strokes are monolinear with minimal contrast, and terminals tend to be blunt or gently softened rather than sharply cut. Curves feel superelliptical—more squared-off than a pure circle—giving letters like C, G, O, and Q a compact, engineered look. Proportions are steady and utilitarian, with simple forms, open apertures, and robust joins that maintain clarity at display sizes.
Well-suited for branding and headline work where a sturdy, contemporary voice is needed, and it can also serve effectively in interface labels and navigation due to its clear, simplified shapes. Its dense, rounded geometry makes it a strong choice for packaging and signage where quick recognition and a friendly modern feel are priorities.
The overall tone is modern and friendly, balancing a technical, constructed backbone with softened corners that keep it approachable. Its weight and compact curves project confidence and stability without feeling aggressive, making it feel contemporary and product-oriented.
The design appears intended to deliver a modern geometric sans that stays warm and approachable through softened, superelliptical curves. It emphasizes consistency and robustness—favoring simple, compact forms that hold together well in bold typographic statements and functional display settings.
Uppercase forms read especially solid and blocky, while lowercase keeps the same geometric logic with straightforward, no-nonsense shapes. Numerals are similarly sturdy and legible, matching the rounded-square rhythm of the letters for a consistent texture across mixed content.