Sans Normal Sonuf 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, branding, packaging, ui text, friendly, humanist, calm, contemporary, approachable, approachability, readability, warmth, modern utility, informal clarity, soft terminals, open apertures, rounded forms, hand-drawn feel, even texture.
A clean, rounded sans with gently modulated strokes and soft, slightly tapered terminals. Curves are smooth and circular, counters are generous, and apertures stay open, which keeps the texture airy in text. The uppercase has simple, restrained construction with round-sided bowls (B, P, R) and broad arcs (C, G, S), while the lowercase leans toward single‑storey forms (a, g) and uncomplicated joins. Overall spacing and rhythm feel even, with subtle organic irregularity that reads as human rather than mechanical.
Well suited to short-to-medium body copy, editorial layouts, and product or lifestyle branding where a warm, readable sans is needed. It can also work in interfaces and signage at comfortable sizes, especially when a softer, more personable tone is preferred over a strictly geometric look.
The tone is friendly and unpretentious, mixing modern clarity with a mild hand-crafted warmth. It feels conversational and welcoming rather than corporate, with enough polish to stay composed in longer passages.
The design appears intended to provide an approachable sans-serif voice with rounded geometry and subtle stroke modulation for comfortable reading. Its consistent rhythm and open counters suggest a focus on everyday usability while preserving a gently distinctive personality.
Distinctive details include an angular, open-top “4,” a curved “2,” and a rounded “1” with a subtle hook, giving the numerals a personable, bookish flavor. The “Q” uses a simple tail treatment and the “k” and “y” show slightly calligraphic diagonals, reinforcing the soft, humanist character without becoming decorative.