Sans Normal Gogov 12 is a regular weight, narrow, low contrast, italic, tall x-height font.
Keywords: ui text, branding, packaging, posters, editorial, friendly, casual, lively, approachable, modern, add motion, friendly text, compact fit, modern warmth, rounded, humanist, soft terminals, loose rhythm, compact.
A narrow, right-leaning sans with smooth, rounded construction and a consistent, low-contrast stroke. Curves are generous and slightly elastic, while straight strokes stay clean and upright in their geometry but are carried by the italic slant. Terminals are mostly soft and subtly tapered, avoiding sharp cuts; counters are open and the overall spacing feels compact but not cramped. The tall lowercase proportions keep small shapes like a, e, and s clear, and figures follow the same rounded, gently angled logic for an even, text-friendly color.
Works well for short to medium-length text where a personable, modern tone is desired—such as UI labels, app onboarding, lifestyle branding, and packaging copy. It can also serve as an expressive secondary text face in posters or editorial layouts, especially when paired with a more neutral upright sans or serif.
The overall tone is warm and informal, with a handwritten-like ease that feels energetic without becoming messy. Its slant and rounded forms give it a conversational, contemporary voice suited to friendly messaging and everyday reading.
Likely intended as a readable, characterful italic sans that adds warmth and motion while staying clear at typical text sizes. The design balances compact width with open counters and rounded detailing to keep a friendly texture in continuous reading.
The italics feel built-in rather than mechanically skewed, with curves and joins that maintain smooth flow. Round letters (o, c, e) read especially soft, while diagonals (v, w, y) add a springy rhythm that keeps lines lively.