Sans Normal Gogov 2 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Plantago' by Schriftlabor (names referenced only for comparison).
Keywords: branding, ui text, editorial, posters, packaging, modern, friendly, casual, airy, clean, warm neutrality, readable italic, contemporary tone, everyday utility, rounded, humanist, open apertures, soft terminals, monolinear.
A slanted sans with smooth, rounded construction and predominantly monolinear strokes. Curves are generous and open, with softened joins and terminals that keep forms approachable rather than rigid. Uppercase shapes are straightforward and slightly narrow in feel, while the lowercase carries more personality through round bowls, a single-storey “a,” and a curved “t” with a gentle crossbar. Numerals follow the same easy rhythm, with oval counters and simple, readable silhouettes.
Well suited to modern branding systems that want a personable voice, as well as UI and product text where a gentle italic can add motion without feeling decorative. It can work in editorial pull quotes and short headlines, and it holds up nicely for packaging or signage where clarity and friendliness are both priorities.
The overall tone is friendly and contemporary, with an informal, conversational energy created by the consistent slant and rounded forms. It feels light on its feet and approachable, more casual than corporate, while still staying clean and orderly.
The design appears intended as a clean, everyday italic sans that balances neutrality with warmth. Its rounded geometry, open forms, and steady slant suggest a focus on readable, contemporary typography with a casual tone for general-purpose display and text accents.
Rhythm is even and fluid, with clear counters and comfortable spacing that helps text stay legible at moderate sizes. The slant is steady across capitals, lowercase, and figures, giving a cohesive, continuous texture in paragraphs.