Slab Contrasted Erku 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, logotypes, western, circus, retro, poster, friendly, attention, nostalgia, showbill, impact, blocky, bracketed, soft corners, ink-trap notches, chunky.
A very heavy, display-oriented slab with broad proportions and emphatic rectangular serifs. Strokes are chunky with modest contrast, and joins are softened by rounded corners and scooped transitions rather than sharp interior angles. Many terminals and serifs show small cut-ins/notches that create a stamped or carved feel, helping counters stay open at large sizes. Curves are full and bowl-heavy, while verticals and slabs keep a steady, sturdy rhythm that reads as intentionally bold and block-like.
Best suited for large-size applications where its bold slabs and cut-in details can be appreciated—posters, storefront or event signage, packaging fronts, and punchy editorial headlines. It can also work for short bursts of copy or labels where a retro, showy texture is desired, but will feel heavy for long-form reading.
The overall tone is lively and nostalgic, blending a rugged, old-time poster presence with a playful friendliness. It evokes classic showbill and Western-inspired signage—confident, attention-grabbing, and a little theatrical rather than formal.
The design appears intended to deliver maximum impact with a vintage, display-first personality—pairing sturdy slab construction with softened, carved details to keep the shapes approachable and legible at headline sizes.
The lowercase appears compact and weighty with prominent, squared-off serifs, giving paragraphs a dense, dark texture. Numerals match the headline strength and maintain the same blocky slabs, reinforcing a consistent, billboard-ready voice across letters and figures.