Slab Contrasted Wima 15 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, industrial, retro, confident, headline, sturdy, impact, display strength, retro flavor, signage clarity, print presence, bracketed, blocky, compact counters, low aperture, heavy serifs.
A heavy slab-serif design with broad proportions, dense letterfit, and strongly bracketed rectangular serifs that read as solid “feet” on most forms. Strokes are thick with subtly modulated joins and gentle rounding at corners, giving the shapes a carved, poster-like solidity rather than a purely geometric feel. Counters are compact and apertures tend to be tight, especially in letters like a, e, and s, which reinforces the weight and dark texture in text. Uppercase forms are sturdy and squared-off, while lowercase maintains similarly robust construction with prominent slabs and a consistent, forceful rhythm.
Best suited for headlines, posters, and short blocks of copy where high impact is desired. It works well for branding systems that need a sturdy, traditional voice, as well as signage and packaging where the heavy slabs help hold shape at distance and in print.
The overall tone is bold and assertive with a vintage, workmanlike character—suggesting classic signage, display typography, and American vernacular printing. Its dense color and chunky slabs communicate strength and reliability, with a slightly nostalgic, old-poster flavor.
The design appears intended to deliver maximum presence with a classic slab-serif voice—prioritizing bold readability and a strong, print-forward texture for display use. Its bracketed slabs and compact internal spaces point to an intention of creating a rugged, familiar look that feels at home in retro and industrial contexts.
In paragraph-like samples the font produces a very dark, continuous typographic color; spacing and tight counters emphasize impact over airiness. The numerals match the letterforms’ weight and slab structure, supporting uniformity in mixed text settings.